Sometimes analytics are nice to have. Sometimes they're critical, like in our Fire TV apps we just published on Amazon.
Content providers and distributors are always negotiating who can show what content (and for how much). However, I imagine it's much harder to turn down the content that we, the viewers, find most valuable. Analytics are one way to find out what shows we're really watching; without analytics, it's possible that some of our favorites, like Firefly, could be cancelled after only one season!